VCCP: GIRL & BEAR DESIGN INTERNSHIP
TFL: CYCLE SUNDAYS
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RESPONSE:
BRIEF:
To encourage Londoners to discover more of their local area by bike on Sundays, TfL cycle routes will highlight local gems like parks, museums, and markets.
To capture the essence of local exploration, the campaign features real Londoners cycling through the city, paired with hand-drawn stickers inspired by cycling culture. By designing my own scamps, I helped bring a sense of adventure and community to the campaign's visual style.
CHRISTMAS CARD: FROM THE GIRL & BEAR TEAM
THE CONCEPT:
BRIEF:
THE PROCESS:
To create a whimsical, soft, friendly and traditional Christmas Card from the Girl & Bear Team
RESPONSE:
By gathering inspiration to create a concept board, I was able to define the playful, cartoon style for my Christmas card. Illustrating the snowman in Illustrator brought him to life, and adding the bear later helped bring the design together. Experimenting with different fonts, styles, and colour palettes allowed me to refine my creative vision and make confident design choices.
FINAL CHRISTMAS CARD
RITZ CRACKERS: "READY WHEN YOU AREN'T"
ROUTE 1
BRIEF:
To create a digital billboard aimed at young families and millennials, showcasing the frantic last-minute rush before guests arrive—yet still managing to remember the Ritz crackers.
ROUTE 2
ROUTE 3
ROUTE 4
RESPONSE:
By exploring four distinct routes, I was able to expand on my creative ideas. Route 1 followed a more traditional path, while the other routes offered the freedom to experiment and be playful. This process allowed me to return to the traditional theme with new, innovative concepts.
FINAL DESIGNS
ANIMATED VERSION:
To build on my skills, I created an animated version using After Effects, helping to bring the image to life.
BRIEF:
INSPIRATION BOARD
WHITE CLAW: REBRANDED CAMPAIGN
To create a more positive leaning direction showcasing 'The New Way to Drink' away from the previous dark blue design.
ROUTE 1: PASTEL GRADIENTS
RESPONSE:
Experimenting with the gradient map and tones, inspired by the 'Pastel Gradient' route, enabled me to create a shoreline that seamlessly aligned with the essence of White Claw's branding. By editing further, I was able to establish a more defined shoreline within my designs.
OUTCOMES
ROUTE 2: LIQUID NOISE GRADIENT
RESPONSE:
Drawing from the 'Liquid Noise Gradient' route and my inspiration board, I explored the can as if it were submerged in water. I then pushed the concept further, experimenting with additional water effects to enhance the design.
EXPERIMENTING WITH A FLOATING CAN
INSPIRATION
BRIEF:
To create a visual map for new starters/ fellow interns showcasing local food and hotspots in Victoria whilst sticking to the Girl & Bear theme.
FINAL MAP
