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BOOTS N07: LIVE CLIENT BRIEF
The Big Idea:
Note: Due to an NDA, I will not disclose information discussing the brief.
To minimise feelings of overwhelm,
by providing the basics beautifully
RESPONSE:
THE PITCH:
FINAL CONCEPT:
As a team, we explored how to ease the overwhelm from consumers' busy lifestyles by offering the basics beautifully. By using minimal, microbiome-friendly ingredients, along with luxurious textures and elegant packaging, we aimed to inform consumers about the benefits of stripping down their skincare routine and not their skin, transforming their experience from a chore into a pleasure.
MY ROLES/ SKILLS OBTAINED:
- Social Media Mock-ups
- Designing and Developing
- Idea Development
- Creative Ideation & Direction
- Future Considerations and further product development
- Creating marketing models and strategies
THE PRODUCT RANGE:
PROMOTIONAL PLAN & THE STRIP BACK SCHEME:
THE PROCESS:
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